High and Low Intent Content

Most failing social media apps share a fatal flaw: they chase low-intent content that needs massive scale to survive, yet lacks the viral potential to achieve it.

High-intent content takes the opposite approach—delivering such tremendous value that users actively incorporate it into their daily lives.

Building Mukbang 3D has taught me this lesson firsthand.

Our 3D pipeline transforms food videos into interactive experiences, from simple video to video-enhanced 3D.

Each iteration pushes toward one goal: creating content that’s both consumable and genuinely interesting.

The graveyard of failed social platforms serves as a constant reminder.

They treated themselves as mere platforms, forgetting that sustainable growth comes from content that enriches lives, not just fills time.

In Mukbang 3D, I’m building something different—a space where food content becomes an experience worth seeking out.