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You’ll get more out of releasing 7 versions of your app over 7 days than trying to squeeze stuff into a weekly release.

Getting the cadence of fitting one or two important things per release as well as whatever bug fixes have happened prevents me from feeling overwhelmed.

It’s about muscle memory and repetition.

Once an app release isn’t a big deal, it’s easy to reprioritize the things that don’t actually matter either into the next release or never.

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