Attention Hacks: Actually Useful

There’s an article spreading around the tech-iverse this week from a billionaire founder who said Productivity Hacks are useless.

But he’s wrong.

Dozens of billion and trillion dollar companies are trying to steal every ounce of your fucking attention so they can monitize your eyeballs to advertisers.

Meta and Google harvest the attention of billions of us every year and made $134B and $305B in revenue last year, respectively, from hijacking our attention and making us dependent on their technology.

Your attention is valuable to advertisers, but your attention span is more valuable to starting your business and freeing yourself from working for someone else.

Stop working for advertisers for free.

You can go on autopilot and “try to do the thing” and not worry about productivity hacks like using a bookmarklet to watch YouTube videos at 4x speed.

I pulled out TikTok and infinitely scrolled every time I got frustrated, I doom scrolled the news every day of the Trump administration to see what fucked up thing was happening next.

And I only felt like I was truly in control of my destiny when I cut off my eyes from consumption capitalism.

Controlling your attention is the ultimate productivity hack, and eliminating your dependence on technology is the only way to control your productivity.